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The Journal · Fundraising Confessions
Field notes for purposeful giving
Candid, short essays on galas, capital campaigns and donor stewardship, written for the nonprofit leaders who carry the mission and the budget at the same time.
9 essays15 years in the fieldCFRE certified author
§ 01 — Latest confession
This week on the development desk
Each essay is short enough for a board packet and specific enough to use on Monday.
§ 02 — The archive
Every confession, filed.
Nothing filed under “” yet.
Try , or — or suggest the topic to Tanya.
§ 03 — A tool from the desk
The quiet leak in your donor file.
Acquisition gets the attention; retention pays the bills. Put in your own numbers and watch what a few points of stewardship are worth over five years.
donors
$
20%50%85%
+2+10+20
Five-year value recovered
$0
At today’s retentionWith better stewardship
0of this year’s donors still giving in year 5
0with improved stewardship
$0walks out the door next year alone
Illustrative model: follows this year’s donors only, assumes a flat average gift and no new acquisition. Your real file will differ, which is exactly why it’s worth a conversation.
§ 04 — Field guide
How far out is your gala?
Slide to the months remaining. You’ll see what should be on the desk right now, and you can check items off as you go. Your progress stays in this browser.
9months to go
12 mo6 moGala night
Phase
§ 05 — Who’s confessing
CFRECertified Fund Raising Executive
AFP MemberFL, First Coast Chapter
Tanya Orr, CFRE
Founder & CEO of Purposeful Outcomes Philanthropy. For fifteen years Tanya has helped nonprofits of every size, from grassroots groups to regional institutions, raise more with less guesswork: individual giving, major gifts, comprehensive campaigns, board engagement and donor stewardship.
Her approach is data-informed and donor-centric: tie the mission to measurable outcomes, then build a plan the team can actually carry. She works alongside staff and boards rather than handing over a binder.
CFRECertified Fund Raising ExecutiveAFP MemberFL, First Coast ChapterIntegrityEthical practice, held to an international standard.
ClarityPlans in plain language your board can own.
StrategyResults you can measure, not just activity.
§ 06 — How we work
From a crowded desk to a clear plan.
Three steps, the same in every engagement, whether it’s one gala or a multi-year campaign.
01Listen
§ 07 — Beyond the blog
Book a session
When reading isn’t enough.
01
Fundraising Strategy & Development
One-on-one consulting to set a growth strategy, tighten operations and sharpen the fundraising plan.
- Growth strategy
- Operations
- Plan review
Donor Engagement & Stewardship
Acquisition, retention and recognition: the storytelling and appreciation that turn a first gift into a habit.
- Impact stories
- Recognition
- Retention
Fundraising Professional Services
Coaching and workshops for development teams, interim lead fundraiser support, events and campaign management.
- Interim support
- Galas
- Campaigns
The letter
Get the next confession before it’s posted.
One short essay when there’s something worth saying. No lists sold, unsubscribe in one click.
§ 08 — Your purposeful outcome
Recognize your own desk in these essays?
Book a complimentary strategic alignment session. Thirty focused minutes on what’s in front of you, whether that’s a gala, a campaign, a board or a vacancy, and an honest read on what to do next.
Call904.583.4466
MailP.O. Box 15202, Fernandina Beach, Florida 32035
Thank you, .
Your request is on its way. Tanya will reply personally to confirm a time.